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Story about us

by Lee Lee on December 04, 2019

Yarn from the factory

The story about us

There are always some people who are not that lucky. Like me.

My father's factory. Compare with other factories this is a fancy building :)

“Luck is what we make it, not what is thrust upon us. You’ve shown initiative and it has nothing to do with luck.”– George Bellairs

My father was one of the first group of people who caught up with China's reform and opening up policy. He has became one of the first batch of private entrepreneurs in Shanghai.

 At that time, many foreign investors were enter into Chinese market. So a Japanese entrepreneur and my father were joint to open a knitting company called Shanghai Jiaye Woolen and Textile Co. Ltd.

That is where the story begins.

Read from left to right. 

 

 


After 20 years development. Now this company has became my father’s own factory. However, with the global economy in transition, OEM (Original Equipment Manufacturer) is no longer profitable. I want to find a new way to keep this company alive. I think we need to be ODM (Original Design Manufacturer) and have our own brand. So JoyCashmere is born.

  

Things always very easy when you are thinking about how to do. The first try was failed.
As an old Chinese saying goes, only the right time, the right place and the right people can win. I think I have none of them. So the result is also obvious, I failed. 

The world's e-commerce market is growing, and I think it's a great opportunity to show our great products to people around the world. Thus, I tried the second time. I open this website online. Though there are only a few products. We are still working with our own designed products. 
We are here in Shanghai. And always welcome all the friends who are from different countries to come to see us. If you want to visit us, just send the messages :)

Oversize Pullover Sweater

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